Space Design




Between the ordinary and the extraordinary

Given its location in an AEON MALL, which attracts many weekday visitors, we considered the space from the entrance to the seating area as "the boundary between the ordinary and the extraordinary. The arrow pattern on the floor that terminates at the gate and the semi-circular glowing gate create a visual effect that invites visitors to go deeper into the building. In addition, the symbolic motifs of the film, such as the clapperboard and film rolls, were incorporated as design elements in the floors and columns. As visitors move deeper into the building, they are gradually transported to the world of the film, creating a sense of anticipation. When visitors pass through the semi-circular gate, the sound logo of AEON CINEMA is played through directional speakers.
© Yoshinaka Ono  All rights reserved.