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Advertising connects people to people.
At the request of the Japan Advertising Agencies Association, we produced a manuscript promoting an advertisement using empty space in magazines and newspapers. The work depicts how the ads were seen and became the subject of conversation, and how dramas large and small arose as a result of the roundabout process. The visual components were made into small units so that they could be freely fitted into the empty manuscripts of various lengths, widths, and proportions.
Client : Japan Advertising Agencies Association
Creative Director : Naoyuki Takata
Creative Director : Kazuo Tanno
Art Director : Yoshinaka Ono
Designer : Hideya Kuramoto
Copy Writer : Kosuke Takeshige
Illustrator : Naoko Nishitani