Space Design / Sign

 Paper Cup / Mag

Shop card / Business Card

Paper bag



We branded the whole cafe based on the concept of "light”. We aimed at a cafe like a lighthouse illuminating the city, a cafe where people gather under the light. With "lx" which is a unit of brightness as the shop name, the logo was designed with the light bulb as a motif according to the store name. In addition, we formed "lx" with filament. Inside the store, we effectively used various lighting fixtures, finished in a layout that can be relaxed under different lights for each area.

「光」をコンセプト に店舗全体をブランディング。人々が光の下に集ってくるような、街を照らす灯台のようなカフェを目指しました。明るさの単位「lx」を店名とし、ロゴは店名に合わせ電球をモチーフにデザイン。フィラメントで「lx」を形取っています。店内は多様な照明器具を使用し、エリアごとに違うライトの下でくつろぐことができるレイアウトに仕上げました。

Client: Seikoen
Creative Director: Yoshinaka Ono
Creative Director: Kazuhisa Nishimura
Art Director: Yoshinaka Ono
Copy Writer: Kazuhisa Nishimura
Copy Writer: Omi Hara
Designer: Hiroshi Imamura
Designer: Yuri Yoshida
Designer: Saki Takahashi
Photographer: Masaya NAkashima
Account Executive: Ryo MIzumachi