Handle rails film

Earth Belt



Escalator that goes around the world at 35 degrees north latitude

Promotion for a high-resolution film developed by Mitsubishi Pencil for escalator handle rails. The film uses a sanitary photograph of the earth at 35 degrees north latitude, where the building in which it is installed is located, and the escalator is designed to travel exactly around the world as it completes one lap. We thought that users would enjoy the escalator as if they were landing at a different point on the globe each time they rode it, and they would never get bored.

Client : Mitsubishi Pencile
Art Director : Yoshinaka Ono
Designer : Yoshinaka Ono
Copy Writer : Yumiko Ota
© Yoshinaka Ono  All rights reserved.