Poster / Magazine AD





A space to nurture the family

The time and space to enjoy family life is decreasing. In such a time, the place where families can be a family is in the car, where they can spend vectors together in the same small space. This is because of the overwhelming comfort and freedom that the family can enjoy. Even if you don't do anything special, just riding in a Step Wagon strengthens the family time and space that tends to be separated. Family conversations, which are becoming scarce, will naturally arise. We felt that the Step Wagon was the most appropriate vehicle to redefine the values required in today's world. We want to affirm the shape of every family at all times. In this space, we can talk a lot, laugh a lot, and sometimes fight a lot. The destination is not important. Being together as a family in this space will be the best memory. Let's ride. Let's talk. As a family. Families become stronger here.

Client : HONDA Co., Ltd.
Exective CD : Yoshihiro Sato
Exective CD : Yuji Sugitani
Creative Director : Naoto Kawakami
CM Planner : Naoto Kawakami
Art Director : Yoshinaka Ono
Copy Writer : Fumiko Ishida
Strategic Planner : Ryo Kuribayashi
Crative Producer : Tomoyuki Ebihara
Account Exective : Kota Matsushige
Account Exective : Norifumi Araki
Account Exective : Haruka Miyata
Designer : Shyota Kawakami
Photographer : Takakazu Aoyama
Retoucher : Oi Kazuyo
Photo Producer : Hayato Satomi
Satylist : Kazuki Yunoki
Hair Make : Ayako Sudo
Firm Producer : Kazuto Nakamura
Firm Producer : Masaomi Watanabe
Production Maneger : Kei Ota
Production Maneger : Natsumi Ushijima
Firm Director : Jyunpei Kojima
Camera : Naoki Noda
Lighting : Kayoko Maegawa
Art : Momoko Nakamura
Editor : Yukio Sakamoto
Mixer : Toru Komatsu
Narrator : Takashi Yamanaka

© Yoshinaka Ono  All rights reserved.