Poster / Magazine AD



TV CM






HONDA STEP WGN



家族を育む空間


家族を謳歌できる時間や空間は減ってきている。そんな今、狭い同じ空間でベクトルを一緒に過ごせるクルマの中こそ、家族が家族でいられる場所になってきている。家族が快適に過ごせる居住性と自由さが圧倒的だから。特別なコトをしなくても、ステップワゴンに乗るだけで、バラバラになりがちな家族の時間と空間が強くなる。希薄になっている家族の会話が自然と生まれる。今の時代に求められるそんな価値を再定義するにもっとも相応しいクルマこそがステップワゴンだと考えました。すべての家族のカタチをいつだって肯定していたい。この空間で、たくさん話して、たくさん笑って、ときどきケンカして。目的地が大事なんじゃない。この空間で、家族でいっしょにいることが最高の思い出になる。乗ろう。話そう。家族で。ここで家族は、強くなる。

A space to nurture the family


The time and space to enjoy family life is decreasing. In such a time, the place where families can be a family is in the car, where they can spend vectors together in the same small space. This is because of the overwhelming comfort and freedom that the family can enjoy. Even if you don't do anything special, just riding in a Step Wagon strengthens the family time and space that tends to be separated. Family conversations, which are becoming scarce, will naturally arise. We felt that the Step Wagon was the most appropriate vehicle to redefine the values required in today's world. We want to affirm the shape of every family at all times. In this space, we can talk a lot, laugh a lot, and sometimes fight a lot. The destination is not important. Being together as a family in this space will be the best memory. Let's ride. Let's talk. As a family. Families become stronger here.



Client : HONDA Co., Ltd.
Exective CD : Yoshihiro Sato
Exective CD : Yuji Sugitani
Creative Director : Naoto Kawakami
CM Planner : Naoto Kawakami
Art Director : Yoshinaka Ono
Copy Writer : Fumiko Ishida
Strategic Planner : Ryo Kuribayashi
Crative Producer : Tomoyuki Ebihara
Account Exective : Kota Matsushige
Account Exective : Norifumi Araki
Account Exective : Haruka Miyata
Designer : Shyota Kawakami
Photographer : Takakazu Aoyama
Retoucher : Oi Kazuyo
Photo Producer : Hayato Satomi
Satylist : Kazuki Yunoki
Hair Make : Ayako Sudo
Firm Producer : Kazuto Nakamura
Firm Producer : Masaomi Watanabe
Production Maneger : Kei Ota
Production Maneger : Natsumi Ushijima
Firm Director : Jyunpei Kojima
Camera : Naoki Noda
Lighting : Kayoko Maegawa
Art : Momoko Nakamura
Editor : Yukio Sakamoto
Mixer : Toru Komatsu
Narrator : Takashi Yamanaka

© YOSHINAKA ONO ALL RIGHTS RESERVED.