Japan, if you connect it now



Logo for a program that delivers the "now" of Nippon

We created the motion logo and ticker for "Nippon "Now" Tsunagitate", a special program that broadcasts live across Japan and looks back on the four seasons of Japan. The character for "now" was made to look like Mt. Fuji, the symbol of Japan, and combined with the Hinomaru (Japanese flag) to create a Japanese feel and the exciting atmosphere of the special program. After the word "Now" appears, the rising sun is expressed by having the rising sun circle peek out from below, which is used as the key of the motion logo to create a sense of unity in the message.

Translated with www.DeepL.com/Translator (free version)

Client : NHK
Creative Director : Yoshinaka Ono
Art Director : Yoshinaka Ono
DesignerYusuke : Takahashi
DesignerMomoka : Atsumi
DesignerShun : Maeda
DesignerKoki : Niijima
Motion Graphicer : Yousuke Ishimoto
Producer : Saito Takashi (STU)

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