Newspaper AD


SINCE 1995


23年の時を経て人々が生みだしたもの


神戸新聞による、1995年の「阪神・淡路大震災」を振り返る特別企画。紙面の上下で、現在と大震災当時を対比させている。上部は、23年の時を経て人々が生みだしたものを写真に収め、右上にその名称と説明文を添えた。下部は、大震災の衝撃と技術や対策の不在を黒の矩形で表現し、左下にタグラインとSINCE1995を添えた。「あの日、あの時、私たちは失ったばかりではない。」大震災を振り返る時、ただ悲しむだけでなく、私たち日本人が、悲劇の後、ひとつひとつ積み上げてきたことを誇りを持って振り返り、これからも前に進んでいくエネルギーにしたいと考え企画した。

What people have created after 23 years


A special issue looking back on the Great Hanshin-Awaji Earthquake of 1995 by the Kobe Newspaper. The top and bottom portions of each page represents a comparison between the time of the earthquake and now. The upper half are images that depict the progress of what people have produced over the course of 23 years. The title and explanation are written on the right of each image.  The lower half, characterized in black, expresses the devastation caused by the Great Earthquake and the absence of technology and countermeasures. The tagline and SINCE 1995 are written on the left side. “On that day, at that moment, what it left to us was not just losses”. There was not just despair when we looked back at the disaster. This is a project that we, the Japanese, could look back on with pride; one that allows us to reflect on what we have accomplished in the aftermath of a new disaster and to be used as motivation to continue moving forward.


Client : KOBE SHIMBUN
Creative Director : Kazunori Kawagoshi
Art Director : Yoshinaka Ono
Copy Writer : Koji Hirayama
Designer : Katsunori Nishino
Photographer : Junpei Kato
Retoucher : Takuya Tsugane
Photo Producer : Hayato Satomi
Photo Producer : Akira Yagai
Location Coordinater : Masahisa Shikimi
Printing Director : Asaki Matsumoto
© YOSHINAKA ONO ALL RIGHTS RESERVED.