YOSHINAKA ONO


Mark



The Study of Human Being

The Japan Advertising Awards is the most prestigious advertising award in Japan. We worked on the total design for this awards.
Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology.
This universal value never changes with the times, however the modes of advertising become more varied and ambitious.

広告電通賞は日本で最も歴史のある広告賞。私たちは電通賞展のトータルデザインを行った。
優れた広告は鋭い観察眼で人間を見つめ、その心理や習性を深く洞察した上で生み出される。
それは時代の流れによって広告の在り方が多様化しても変わらない、普遍的な価値である。



Client: Dentsu Advertising Awards Selection Council
Creative Director: Yoshihiro Yagi
Copy Writer: Haruko Tsutsui
Art Director: Yoshinaka Ono
Copy Writer: Marina Danjo
Designer: Katsunori Nishino
Photographer: Ryohei Takanashi
Retoucher: Takuya Tsugane
Photo Producer: Ryo Ikeda
Photo Producer: Tomomi Arii
Photo Producer: Kumiko Furukawa
Printing Director: Masaharu Nishiyama
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Mark