CAFE lx
Logo
Poster
Paper Cup / Mag
Shop Card
Business Card
Paper Bag
Exterior
Symbol
Interior
Sign
CAFE lx
Cafe that illuminates the city
We branded the whole cafe based on the concept of "light”. We aimed at a cafe like a lighthouse illuminating the city, a cafe where people gather under the light. With "lx" which is a unit of brightness as the shop name, the logo was designed with the light bulb as a motif according to the store name. In addition, we formed "lx" with filament. Inside the store, we effectively used various lighting fixtures, finished in a layout that can be relaxed under different lights for each area.
街を照らすカフェ
長崎県諫早市にオープンするカフェを、店舗コンセプトからトータルで設計。地域柄、夜間営業の店舗は少ないこともあり、人々が灯りの下に集ってくるような、街を照らす灯台のようなカフェを目指し、「光」をコンセプト に店舗全体をブランディング。明るさの単位「lx」を店名とし、ロゴは店名に合わせ電球をモチーフにデザイン。フィラメントの形状と親和性のある、筆記体で、「lx」を形取った。インテリアでは店名に因み、多様な照明器具を使用し、エリアごとに違うライトの下で、寛ぐことができるレイアウトに仕上げている。
Client
Seikoen
Team
Creative Director : Yoshinaka Ono
Creative Director : Kazuhisa Nishimura
Art Director : Yoshinaka Ono
Copy Writer : Kazuhisa Nishimura
Copy Writer : Omi Hara
Designer : Hiroshi Imamura
Designer : Yuri Yoshida
Designer : Saki Takahashi
Photographer : Masaya NAkashima
Account Executive : Ryo MIzumachi
