Meiji Dr.R

CM

Newspaper

Puppet

Meiji Dr.R

Draw strength from lactobacilli

The truth is that abnormal cells are born every day in human beings. The fact is that abnormal cells are born every day in human beings, but we remain healthy because we have an immune system that protects our bodies, and NK cells are central to this immune system. NK cells play a key role in the immune system by detecting and destroying abnormal cells. Meiji has focused on OLL1073R-1 lactic acid bacteria. We discovered that this lactic acid bacteria activates NK cells. With the cooperation of local governments, we have also obtained data showing that yogurt containing this lactic acid bacteria activated NK cells. Meiji will continue to contribute to everyone's health through research on lactic acid bacteria. The contents of the article, which are rather difficult to explain and can only be stated vaguely due to the Pharmaceutical Affairs Law, were made into a gentle impression by using the puppet's worldview to tell the story.

乳酸菌で強さひきだす

「実は人間のなかでは、異常のある細胞が日々、生まれています。それでも私たちが健康でいられるのは、体を守る免疫機能が備っているから。なかでも中心となるのが、NK細胞です。NK細胞は、異常のある細胞を見つけて破壊してくれる、免疫力のかなめです。そこで明治は、OLL1073R-1乳酸菌に注目。この乳酸菌が、NK細部を活性化することを発見したのです。自治体の協力によって、この乳酸菌をふくむヨーグルトが、NK細胞を活性化したというデータも得られました。明治はこれからも、乳酸菌の研究で、みなさんんの健康に貢献していきます。」といったやや難しく、薬事法の関係で曖昧にしか明言できない内容を、パペットの世界観で語らせることで、やさしい印象にまとめした。

Client
Meiji Co., Ltd.

Team
Art Director : oshinaka Ono
Copy Writer : Takuro Hashimoto
Designer : Takanori Kimura
Designer : Takashi Iwakuro
Designer : Eriko Wakabayashi
Puppet : Hitomi-za
Director : Koichiro Tujikawa
Producer : Hojin Ishii