GO THE DISTANCE

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GO THE DISTANCE

Humanity running into the future again

On the occasion of its 20th anniversary, NTT Com is promoting DX (Digital Transformation) under the banner of "Go the Distance. I wanted to depict NTT Com's universal aspirations by expressing the future that is connected to the history of our predecessors through visuals that place people and creations at the center. A wide variety of people, from primitive man to Astro Boy to people symbolizing the DX realm, are running toward the sunrise in unison. 

再び未来へと走り出す人類

創立20周年という節目に、Go the Distance.を旗印にDX（デジタルトランスフォーメーション）を推進していくNTT Com。DXに限らず農業革命や産業革命もすべて人が起こしてきたことです。そうした先人たちの歩みから繋がっていく未来を、人々や創造物を中心に置いたビジュアルで表現することでNTT Comが考える普遍的な想いが描ければと考えました。原始人から鉄腕アトム、DXの領域を象徴する人々まで多種多様な人々が渾然一体となって日の出に向かって走っていきます。

Client
NTT Communications

Team
Creative Director : Yoshihiro Kojima
CM Planner : Sotaro Yasumochi
Copy Writer : Kana Koyama
Art Director : Yoshinaka Ono
Business Producer : Rei Kojima
Crative Producer : Masumi Ishibashi
Casting : Ai Maehara
Stylist : Kazuki Yunoki
HearMake : Eito Furukubo
Designer : Kohei Hase
Designer : Kohei Uchiyama
Photo Producer : Taro Kusayanagi
Photo Producer : Ichiro Eita
Photographer : Jyunpei Kato
Lighting : Kohei Takano
Retouch : Takuya Tsugane
Retouch : Dai Okuyama
Producer : Yu Ohga
Project maneger : Takahiro IshiwariF
irm Director + NA : Eiji Tanigawa (TOKYO)
Camera : Tetsuya Kondo
Lighting : Tomo Mizoguchi
Editor : Kohei Sudo
Mixer : Hiroshi Nomura