Japan, if you connect it now
Title
Logo
Transition
Telop
Japan, if you connect it now
Logo for a program that delivers the "now" of Nippon
We created the motion logo and ticker for "Nippon "Now" Tsunagitate", a special program that broadcasts live across Japan and looks back on the four seasons of Japan. The character for "now" was made to look like Mt. Fuji, the symbol of Japan, and combined with the Hinomaru (Japanese flag) to create a Japanese feel and the exciting atmosphere of the special program. After the word "Now" appears, the rising sun is expressed by having the rising sun circle peek out from below, which is used as the key of the motion logo to create a sense of unity in the message.
ニッポンの「今」を届ける番組のロゴ
全国を生中継して、日本の四季を振り返る特別番組『ニッポン「今」つないでみたら』のモーションロゴとテロップを制作しました。今の文字を、日本のシンボルでもある富士山に見立て日の丸と組み合わせ、日本らしさと特番のワクワクとした雰囲気を演出。今の字が出た後に、日の丸を下から覗かせることで日の出を表現し、モーションのキーとすることでテロップなどにも一体感をもたせています。
Client
NHK
Team
Creative Director : Yoshinaka Ono
Art Director : Yoshinaka Ono
Designer : Yusuke Takahashi
Designer : Momoka Atsumi
Designer : Shun Maeda
Designer : Koki Niijima
Motion Graphicer : Yousuke Ishimoto
Producer : Saito Takashi (STU)
