TAKE PHYSICAL CONDITIONING GYM
Logo
Space
Towel
Uniform
Envelope / BusinessCard / Leaflet
Hand Book
TAKE PHYSICAL CONDITIONING GYM
Race Jockey Yutaka Take’s Conditioning gym
There are still very few gym in Japan that provides conditioning method based on physical therapy. We have designed the whole visual communication from the interior to the logo to visualize this new category of gym that has both aspects from a gym and a hospital. The muscle vein was symbolized in the logo since maximizing excursions are the principle of physical therapy. The logo also resembles the letter “t” which is the initial of the brand name and look similar to the Red Cross. This muscle lattice pattern is also used for interior as a reinterpretation of traditional Kyoto architectural design.
ジョッキー武豊氏のコンディショニングジム
ジムのセールスポイントは「理学療法」をベースにしたサービス。日本であまり知られていない理学療法によるコンディショニング。スポーツジムでも病院でもなく、その両面を兼ね備えた「第三のカテゴリ」として印象づける戦略を立てた。理学療法の本質は、筋肉の可動域を拡張すること。「伸縮する筋肉」をシンボライズしてVIをデザイン。交差し連携する筋肉は、ブランド名の頭文字である「t」を描きつつ、医療を連想させる「十字」にもなっている。筋肉繊維を描くこの格子模様は、ジムの内装にも適用。古都・京都の伝統的な建築意匠との調和も図った。
Client
TAKE PHYSICAL CONDITIONING
Team
Creative Director : Yoshinaka Ono
Art Director : Yoshinaka Ono
Copy Writer : Yohei Ugaeri
Designer : Takanori Kimura
Designer : Tetsuya Utsumi
Designer : Ryusei Sakiyama
Architect : Hiroshi Shimooka
Photographer : Kenichi Sonehara
Retoucher : Kazuyo Oi
Photo Producer : Hayato Satomi
Photographer : Daijiro Okada
Photographer : Yuki kawakami
Printing Director : Mitsuo Yoshinaka
Producer : Takeshi Fujii
