The creative of the world has arrived!

Poster

Space

The creative of the world has arrived!

Typography surging to the shore

The “The creative of the world has arrived!” exhibition introduces award-winning works from the world's leading creative awards in New York, London, and Cannes. The exhibition also features works that will give visitors an opportunity to learn about the cultures and backgrounds of other countries and regions, as well as the approaches of the world. and “I didn't know such an approach existed. and “What kind of approach is this?” You will encounter advertising communication and design that will pique your curiosity. In the library of the venue, books on “Creative around the World” will be lined up, and talk shows will also be held. The exhibition space is designed to provide a bird's-eye view of the world of advertising diversity and creative possibilities, to nurture the eyes of students and children, and to help adults find hints for a fun life. The logo and posters that symbolize the exhibition are typographic representations of the impact of the world's creativity that comes to Japan one after another, using the Surprising Mark as a symbol, surging to the shore.

岸辺に押し寄せるタイポグラフィ

「世界のクリエイティブがやってきた！」展では、ニューヨーク、ロンドン、カンヌの世界を代表するクリエイティブ・アワードの受賞作品を紹介。「いま海外ってこうなっているんだ。」と国や地域の文化や背景を知るきっかけになるものや、「こんなアプローチあるんだ。」と広告の概念を覆すものまで、好奇心を刺激する広告コミュニケーションやデザインに出会えます。会場のライブラリーでは、「世界のクリエイティブ」に関わる書籍が並ぶほか、トークショーも開催。広告の多様性やクリエイティブの可能性を世界を俯瞰する、学生や子供たちの目を養う、大人が楽しく生きるヒントが見つかる、そんな展示空間となっています。展示を象徴するロゴやポスターは、続々と日本に押し寄せてくる世界のクリエイティブの衝撃を、びっくりマークをシンボルにして、岸辺に押し寄せるタイポグラフィで表現しました。

Client
The Ad Museum Tokyo

Team
Executive Creative Director : Yuya Furukawa
Creative Director : Yoshihiro Yagi
Copy Writer : Haruko Tsutsui
Art Director : Yoshinaka Ono
Designer : Keita Asaoka