The University of Tokyo Hospital / 東大病院 (Copy)

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The University of Tokyo Hospital / 東大病院

Human and Health care face to face

The “h” of “Human” and the “h” of “Hospital” are facing each other. The symbol mark represents the University of Tokyo Hospital's belief that only when people and medicine and medical care are firmly facing each other can cutting-edge medical research and education be conducted, and safe and secure medical care supported by such research and education be practiced. The initial letter “T” of the University of Tokyo Hospital can also be seen between the “h” and “h,” which evokes a chair in which a person suffering from a disease is sitting facing firmly with the University of Tokyo Hospital. Through this symbol mark, the University of Tokyo Hospital declares that it will continue to provide the world's highest level of medicine and medical care, facing each and every person suffering from illness.

人と医療が向き合う

向き合っているのはヒューマンの「h」と、ホスピタルの「h」。人と医学・医療がしっかり向き合ってこそ、最先端の医学を研究・教育することも、それに支えられた安全・安心の医療を実践することもできるようになるという、東大病院の考えをシンボルマーク化しました。東大病院と病気で悩む人が、しっかり向き合い座っている椅子を想起させる「h」と「h」の間には、東大病院の頭文字「T」も見えてきます。このシンボルマークを通して、病気で悩むひとりひとりと向き合い、世界最高レベルの医学・医療を提供し続けることを、東大病院は宣言致します。

Client
The University of Tokyo Hospital

Team
Creative Director : Yuichi Yukawa (Dentsu)
Art Director : Emiko Sato (Dentsu)
Art Director : Yoshinaka Ono (Dentsu)
Designer : Yoshinaka Ono (Dentsu)
Copy Writer : Dai Hirose (Dentsu)
Designer : Azuma Saori (J.C.SPARK )
Account Executive : Yoshinori Nakagawa (Dentsu)
Account Executive : Takashi Uozumi (Dentsu)