Volkswagen Owner’s Pass

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Aug 1

Written By Yoshinaka Ono

Volkswagen Owner’s Pass

It will make you love your car more

This is a special piece that only Volkswagen owners can get their hands on. It not only introduces the charm of the brand loved all over the world from various angles, but also It also provides information on car maintenance and special campaigns. There is no admission fee and no annual fee. In order to increase the value of this service and promote the membership rate, a redesign was developed with the visual of the V in the VW emblem. It is a symbol that condenses the relationship between the owner's love for the VW car and the car's love for the owner.

愛車がもっと愛おしくなる

フォルクスワーゲンのオーナーだけが手にすることができる特別な一枚。世界中で愛されているブランドの魅力を様々な角度から紹介するだけでなく、クルマのメンテナンス情報やお得なキャンペーン情報も。入会金と年会費は無料。このサービスの価値を高め、入会率の促進を目的にリデザイン。LOVEのVがVWエンブレムのVに収まったビジュアルを開発。オーナーがVW車を愛することで、クルマから愛車になる、という関係性をこれ以上無いほどに凝縮したシンボルである。

Client
VOLKSWAGEN Group Japan

Team
Creative Director : Kenji Yokokawa
Art Director : Yoshinaka Ono
Copy Writer : Kenji Yokokawa
Designer : Hideya Kuramoto
Designer : Shinpei Yashima

Yoshinaka Ono

Volkswagen Owner’s Pass

Volkswagen Owner’s Pass

It will make you love your car more

愛車がもっと愛おしくなる

Donation Bottle

JFA 6dimensions