Business Card

Key Visual


Company Profile




Rooted in the community, Japan is rising.

We created the total branding for IMU Corporation, including the website, company materials, slogan, and statement. The company's service of working with local governments and local businesses to rediscover and brand local values is expressed in the figurative slogan, "Roots in the local community, revitalizing Japan. The slogan is a metaphorical expression of our service to rediscover and brand local values by working together with local governments and local businesses. The key visual depicts a "root" firmly planted in the ground and a red "fruit" linked to the immue logo. The MVV and business description are presented in language and infographics to succinctly convey the personality of the company and the usefulness of its services.


Client : immue
Creative Director : Yoshinaka Ono
Art Director : Yoshinaka Ono
Copy Writer : Mariko Naniwa
Designer : Atsui Momoko
© Yoshinaka Ono  All rights reserved.