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Poster

Newspaper, Magazine

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Advertising connects people to people

Created the annual visual for the Japan Advertising Agencies Association. It depicts how an advertisement triggers a conversation among people, which in turn generates drama, large and small. These visuals are also placed in newspapers and magazines, in empty advertising slots. Therefore, by reducing the visual components to small units, we devised a layout that can be customized to fit ad spaces of various lengths, widths, and proportions.

広告は人と人をつないでいく

日本広告業協会の年間ビジュアルを制作。広告をきっかけに、人々の間で話題となり、巡り巡って大小のドラマが生まれる様子を描きました。このビジュアルは、新聞や雑誌の、広告の空き枠にも出稿されます。そこで、視覚的な構成要素を小さな単位にすることで、縦長、横長、様々な比率の広告枠に合わせて、レイアウトがカスタマイズが可能なように工夫しています。

Client
Japan Advertising Agencies Association

Team
Creative Director : Naoyuki Takata
Creative Director : Kazuo Tanno
Art Director : Yoshinaka Ono
Designer : Hideya Kuramoto
Copy Writer : Kosuke Takeshige
Illustrator : Naoko Nishitani