JASA OFFICIAL LICENSE

Logo

License Card

Certificate & card

Envelope

Pictogram

JASA OFFICIAL LICENSE

License card to win medals

Redesign of the Japan Sports Association's sports instructor registration card. The request was for a design that would increase the acquisition rate. Using the "desire to win medals" familiar to sports professionals, we developed a system in which medals are engraved in the lower right corner of the registration certificate according to the qualifications held, from a total of 64 medals. The logo mark was designed to have an imposing and dignified appearance with the word "SPORTS" and the Japanese flag "Hinomaru" to give the impression that it is a sports qualification representing Japan.

メダルを獲得できるライセンスカード

日本体育協会のスポーツ指導者登録証のリデザイン。取得率が上がるようなデザインを、という依頼。スポーツ関係者に馴染みのある「メダル獲得への意欲」を利用し、「全64種のメダル」の中から保有資格に応じて登録証の右下にメダルが刻印される仕組みを開発。ロゴマークは、日本を代表するスポーツ資格であることが感じられるように、「SPORTS」の文字と「日の丸」が堂々とした風格のある佇まいにしました。

Client
Japan Sports Association

Team
Creative Director : Yoshinaka Ono
Art Director : Yoshinaka Ono
Designer : Yoshinaka Ono
Designer : Hideya Kuramoto
Copy Writer : Tomohiro Sawada