Gokkan Buri

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Gokkan Buri

The best cold yellowtail of Shiranuka, nurtured by the extreme cold weather.

We were in charge of branding for "extremely cold yellowtail," a specialty of the town of Shiranuka in Hokkaido, Japan. Against a white background that evokes the extremely cold land of the East Hokkaido, the black "ぶ" leaves a strong impression. The "ぶ" of "Buri" (yellowtail) and the muddy point are snowflakes. The muddy point also serves as an annotation mark and a bridge to the catch copy, which also explains the "ぶ". Extremely cold yellowtail is a yellowtail that has been swimming hard in the cold waters of eastern Hokkaido and Hokkaido. They eat a lot of fatty food and grow fat and round. After being landed in Shiranuka Town, which is an ideal fishing ground where the warm and cold currents off the Pacific Ocean meet, each fish is carefully processed with a knife and flash-frozen to preserve its flavor. Please enjoy the firm texture and rich flavor that only high quality wild caught fish can offer.

極限の寒さが育んだ、白糠の極上寒ぶり。

株式会社immueが行う北海道は白糠町の特産品である"極寒ブリ"のブランディングを担当しました。道東の極寒の大地を感じさせる白を背景に、黒の「ぶ」が強く印象に残ります。ブリの「ぶ」であり、濁点は雪の結晶になっています。また、濁点は同時に注釈マークにもなっており、「ぶ」の説明も兼ねたキャッチコピーへのブリッジの役割も果たしています。極寒ブリは、北海道・道東の冷たい海を懸命に泳いできた寒ブリ。脂の乗った餌を沢山食べ、大きく丸々と肥えています。太平洋沖の暖流と寒流が交わる格好の漁場である白糠町で水揚げされたあと、一匹ずつ丁寧に包丁で捌きその美味しさを瞬間冷凍。良質な天然ものならではの、引き締まった身の歯ごたえと豊潤な旨味を堪能ください。

Client
immue Co., Ltd.

Team
Creative Director : Yoshinaka Ono
Art Director : Yoshinaka Ono
Designer : Ryota Sugahara (sora)