Japan Rugby Top League

Newspaper

Japan Rugby Top League

Men, Don't mellow out.

Selected for the Yomiuri Advertising Awards in the independent production category. The Japan Rugby Top League" was selected as the client for the assignment. Focusing on the fierceness of rugby, which at the time was a sport especially for men, and the unique shape of the ball, we created an object that transformed the balls of other ball games into a rugby ball and captured it in a photograph.

男たちよ、丸くなっていないか。

読売広告大賞の自主制作部門、入選作品。課題クライアントの中から「日本ラグビートップリーグ」を選んで制作。当時は特に男性専門の競技であった、ラグビーの猛々しさと、ボールの独特の形状に着目し、他の球技のボールをラグビーボールに変形させたオブジェクトを制作し写真におさめた。

Client
Japan Rugby Top League

Team
Art Director : Yoshinaka Ono
CopyWriter : Takuro Hashimoto
Photographer : Shigeru Bando