WithGreen
Logo
BusinessCard
PointCard
Leaflet
PlasticBag
PaperBag
Pcakage
Graphic
Photo
Poster
Shop Yurakucyo
SHop NIhonbashi
Shop Tachikawa
Shop Kyoto
Web
Brand Movie
WithGreen
Repaint in green
Rebranding of "WithGreen", a salad bowl specialty restaurant with 16 stores in the Kanto area. We created the logo, copy, store space, signage, various tools, goods, and website. A bowl of salad bowls, which provide abundant nutrition and ample satisfaction, will change Japan's diet, which tends to lack vegetables, to "green". This is the idea behind the vivid and organic green craft paint symbol. Since the symbol is the "act" of repainting green, the message remains unchanged even if the paint ratio is changed. It can be flexibly adjusted for stores, tools, the Web, and applications.
緑で塗り替える
関東を中心に16店舗を展開するサラダボウル専門店「WithGreen」のリブランディング。ロゴ、コピー、店舗空間、サイン、各種ツール、グッズ、WEB、とトータルで制作しました。豊富な栄養と十分な満足感をもたらす一杯のサラダボールが、野菜が不足しがちな日本の食生活を「緑」に塗り替えていく。鮮やかで有機的な印象も感じさせる緑色のクラフトペイントのシンボルに、そのような想いを込めました。緑色に塗り替えるという「行為」がシンボルなので、ペイント比率を変更してもメッセージは不変。店舗、ツール、Web、用途に応じて柔軟に調整が可能です。
Client
WithGreen
Team
Creative Director : Yoshinaka Ono
Art Director : Yoshinaka Ono
Creative Director : Yoshinaka Ono
Designer : Midori Utsumi
Designer : Momoka Atsumi
Designer : Aiko Shiokawa
Stylist : Hiroko Nakamura (freelance)
Photographer : Hiroyuki Tanaka (freelance)
Web Director : Aya Miyazaki (mannnaka)
Web Designer : Aiko Washio (mannnaka)
