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Dare," the frozen lunch box of choice.
Ajinomoto produces frozen lunch boxes. We created the naming, logo, copy, packaging, key visuals, and website. It is not something you have no choice but to choose because you don't have the time or ingredients, nor is it something you feel guilty about serving at the table, but something you "dare" to choose for the healthy mind and body of yourself and your family. All you have to do is warm it up for a few minutes. The appetizing aroma of the quick-frozen ingredients will bring back the color and taste of the food. While providing all the nutrition you need, the fluffy mixed rice will fill your heart to the last bite. Enjoy a special meal that you can enjoy every day with care and without fuss.
「あえて、」選ぶ冷凍弁当。
味の素がプロデュースする冷凍弁当。ネーミング、ロゴ、コピー、パッケージ、キービジュアル、WEB、とトータルで制作しました。時間や食材がないからと仕方なく選ぶものでも、どこか後ろめたさを感じながら食卓に出すものでもなく、自分自身や家族の健やかな心とからだを想い「あえて、」選ぶ冷凍弁当。たった数分あたためるだけ。食欲をそそる香りが立ち込めて、急速冷凍された食材の彩りと美味しさがよみがえる。必要な栄養はしっかり摂れつつ、ふっくら混ぜご飯が最後のひとくちまで心を満たす。気負わず大切に毎日を紡ぐ、とっておきの一膳を定期便に。
Client
AJINOMOTO CO., INC.
Team
Creative Director : Yoshinaka Ono
Art Director : Yoshinaka Ono
Copy Writer : Mariko Naniwa (inglewood)
Planner : Mariko Naniwa (inglewood)
Designer : Ryota Sugahara (sora)
Account Supervisor : Yoshitomo Nomura (inglewood)
Account Manager : Risa Ando (inglewood)
Photo Producer : Tetsuya Sugimoto (Kusabi)
Photo Producer : Ryota Nakano (Kusabi)
Photographer : Hiyori Ikai (amana)
Food & Prop stylist : Yuka Miyazaki (Seaxia)
Stylist : Yuka Nagase (Y-s style)
