Volkswagen  UP!

Poster

Volkswagen  UP!

Every Volkswagen comes to us.

Key visual for Folkwagen's "UP! The compact and nimble footwork of the "UP!" is shown in a variety of situations: outdoors, on the street, by the water, morning, noon, and evening.

Wake up! Style up! Mood up!

フォルクワーゲンの車種「UP!」のキービジュアル。コンパクトで軽快なフットワークな「UP!」の魅力を、アウトドア、ストリート、ウォーターサイド、朝昼夕、と多様なシュチュエーションで訴求しています。

Client
VOLKSWAGEN Group Japan

Team
Creative Director : Kenji Yokokawa
Art Director : Yoshinaka Ono
Copy Writer : Kenji Yokokawa
Designer : Hideya Kuramoto
Illutorator : Shikacyan

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